MEET THE FOUNDERS

Hellooooooo, we are David & Ben! We are the owners of this wonderful training space called FREYR CrossFit!

We are a queer-owned business with the intention of creating an inclusive and brave training space. Over the years, we’ve been part of plenty of gyms across London where we were welcomed and enjoyed training. However, we noticed that there aren’t many gyms that are solely LGBTQIA+ owned.

We believe this matters. We bring a different perspective to the community and hope to build on the progress already made toward equality in the fitness space. Our driving force is to help individuals progress in their training using RPE (Rate of Perceived Exertion) and percentages rather than basing it on gender. Training should suit each individual’s capabilities, not what’s in between their legs!

We also believe you should be able to progress individually in a group setting—bringing like-minded people together to create a welcoming community in a city where it can often feel lonely.

Most importantly, we want you to be your true self and enjoy your time in the gym. Regardless of gender, sexuality, race, or age, everyone is welcome without hesitation or fear of judgment from others.

We want you to enjoy training, look forward to coming to the gym, and be part of a supportive community. We want you to be loud, proud, and healthier!